12 SEO misconceptions to avoid; Insights from industry experts

Welcome to the entire world of SEO, where the guidelines and rules are constantly changing. You all know that SEO is essential to our website’s growth and success. But in the meantime, you are delving into some myths and misunderstandings. 

Thus, in this blog, you are going to learn about SEO misconceptions for a successful SEO strategy.

SEO misconception to avoid, recommended by Experts

In order to create this post we have asked total 100 SEO experts in Nepal to present the SEO misconception that they think is ruling the industry. 

We have then filtered the results and come up with the following SEO misconception to avoid. We would like to present gratitude to all those who have presented their views on the topic. 

1. Changing  SEO strategy is a must with any algorithm update

It’s a good idea to keep a watch on Google’s changes, but there’s no need to fear every time one appears because the specialists will be unaffected.

If you are following legitimate ways, no update will affect your SEO score. It applies to marketers who already have a solid SEO strategy in place. 

2. No SEO benefit from Videos

There are numerous opportunities to increase your SEO from videos. From the video title to the description, tags, and categories, there’s something for everyone.

When used correctly, they’re all geared to improve your content. Unfortunately, this common misconception of no SEO benefits from videos makes the site rank lower than expected.

Furthermore, videos are also beneficial because people like to watch videos. It engages the viewer excitingly and grabs the attention.

Likewise, video SEO can give a successful result with mesmerizing view counts and potential customers. 

Bishal Pandey indicates the above points. He is based from Nepal and is currently working in Canada as an SEO expert. His goal is to transform every business in to digital powerhouse that is designed for growth and success.  

3. SEO is all about keywords

Yes, keyword research is essential in SEO. But you should understand it is not all about keywords. B Search intent and user experience are even more significant factors.

We must optimize our content by solving user problems and queries instead of targeting specific keywords alone.  

4. Disallowing pages in robots.txt prevents them from getting indexed

Although adding a page to the robots.txt ‘disallow’ list prevents search engines from crawling that page, it does not ensure that the page will not appear in search results.

Search engines may still index pages that you have blocked if they have links from other pages. The ‘disallow’ prevents crawling, but not indexing.

Use ‘noindex’ meta tags or HTTP headers to specifically prohibit indexing of particular pages for a more secure method.

For example:

Let’s say you have a page on your website called “/private-page.html” that you don’t want to be indexed by search engines. You add the following line to your robots.txt file:

Disallow: /private-page.html

This will prevent search engines from directly crawling the “/private-page.html” page. However, if another page on your website links to the “/private-page.html” page, search engines may still find and index it through the incoming link.

To prevent the “/private-page.html” page from being indexed, you should use a noindex meta tag or HTTP header. For example, you could add the following meta tag to the head section of the “/private-page.html” page:

<meta name=”robots” content=”noindex”>

This will tell search engines not to index the “/private-page.html” page.

Rajesh Shrestha says the above points. He is a pioneer SEO expert working in a reputed SEO company in Nepal. He has three years of experience in the field. 

In addition to his SEO skills, he  is a strong communicator and collaborator. He works closely with clients to understand their goals and challenges, and develops customized SEO strategies that align with their business objectives.

His ability to explain complex SEO concepts in simple terms makes him an excellent partner for businesses looking to improve their online presence.

5. Keyword stuffing still works

People still believe that stuffing keywords in the content makes it more likely to rank in the search engine . It is a very wrong concept prevalent among some SEO experts.

The SEO process has already grown beyond keyword stuffing, which is supposed to be an outdated and ineffective practice.

Modern search engines, like Google, give more priority to high-quality content. The purpose of Google is to provide value to its users. It can’t be achieved with Keyword stuffing.  

6. Ranking first is the only goal

Business professionals believe that ranking 1st on Google would bring everything they desire. Thus, they expect SEO experts to bring to the website to the top of Google.

They forget the fact that the purpose of SEO is to take websites to the foot of the targeted audience and make them take the action they want.

It is not possible by ranking the website on top of Google only. Many times, the targeted audience may  be more than just in Google.

Roshan Kalauni presents these points. He works as a digital marketing manager in Australian Company. He has seven plus years of experience in producing outcomes through the development of successful marketing plans.

These plans aim to raise brand awareness, engage consumers, and drive sales for the business. His strategy focuses on leveraging technology, innovative concepts, data, and a range of media platforms to propel effective marketing initiatives.

7. SEO is going to die 

This myth has been heard for over a decade. Still, demand for SEO is increasing day by day. It is continually growing. Online competition is taking a peak every day.

SEO is all about enhancing their visibility and reaching their target audience. So SEO is never going to die, but it will evolve with time. 

8. SEO shows instant results 

It is a common misconception. Many entrepreneurs assume that after optimizing their webpage for a specific term, Google will immediately raise its rankings.

In actuality, SEO is a patient and progressive procedure. It takes time to rank the website for any keyword. It’s important to understand that SEO takes time to have long-lasting effects; it is not intended for quick fixes.

Building a solid foundation and being aware of all the nuances involved in SEO is essential to long-term success in raising web page rank.

Rambabu Thapa points out these points. He is Renowned in the field of search engine optimization and is praised for his proficiency as a technical SEO specialist.

He has a track record of success and has helped several firms create SEO programs that have produced outstanding outcomes.

His ability to navigate the complexities of technical SEO has made him an excellent resource for individuals looking for tactics to improve their online presence and make a significant impact in the digital space.

9. Building backlinks can rank any keyword

Many people believe that building backlinks can rank any keyword. But It’s a myth.

Building backlinks alone can never guarantee high rankings for any keyword. Backlinks are a precious part of SEO.

Their effectiveness is bound to relevancy and quality. Apart from this, an effective strategy involves various elements like user experience, page speed, content quality, and many others. 

10. SEO is a one-time process

People believe that SEO is only a one-time effort. It’s sure shot a myth. SEO is dynamic. Search engine algorithms, user experience, and industry trends evolve.

So, for the best results, SEO strategy requires continuous adaptation. It demands updates to stay ahead in the dynamic digital world. 

Mukunda Raj Mahat suggests the above points. He has been involved in blogging, affiliate marketing, and digital marketing in Nepal for over six years.

His extensive learning and hands-on experience undoubtedly reflect a deep understanding of the digital landscape.

It’s clear that he has honed his skills over the years, and his expertise in these areas has brought valuable insights to his work.  

11. Meta title and meta description are ranking factors

It is not a ranking factor. Instead, it helps users understand what they will click on and increases the CTR. It shows what a webpage offers.

Crafting optimized meta tags and meta descriptions can never lead to better rankings but improves click through rate. 

12. SEO and ad campaigns are the same

Business owner thinks SEO and ad campaigns are the same as both contribute to online visibility. In reality both are very different as they work on different principles.

SEO focuses on organic search results. It gives results in the long run. While ad campaigns are paid in nature. The results presented by it are instant.  

Adim Subedi suggests the above points. He is an SEO expert and also specializes in website development in Nepal. He has helped many beginners to start their SEO journey and become experts in the field.

Conclusive view

So, a deep analysis of the above myths and their facts leads us to conclude that SEO is an ever-evolving process. You need to update your thoughts. You have to get yourself out of these outdated myths. In this way, you could navigate the complexities of SEO and beyond.