Every business has a website. The website is put on the internet to get some benefits. Some of the business owners are conscious of Search Engine Optimization.
So, they have hired an SEO expert for the job of achieving the goal. Despite this, the number of the website which has gained benefit from the online is low.
The reason behind this is most are unknown about conversion rate optimization. Having a conversion rate optimization strategies help to fulfil the objectives of the website.
According to Hosting Facts, “As of March 23, 2020, there are 1.75 billion websites in the world. There are 4.54 billion Internet users in the world.
“The average ecommerce industry conversion rate is 2.04%. The industry with the greatest average conversion rate is arts and crafts at 4.01%.” stated by hubspot.
Conversion rate optimization is all about getting the website’s aim attained. It is done by making visitors take the desired action on the website.
The purpose of the website is different depending on the objectives of the business. Some objectives of the business through websites are getting sales boosted, getting more subscribers, establishing public relations etc.
Conversion rate optimization tips help the digital marketer to set the path to increase conversion of the websites.
Getting people to do desired actions on the website has been the challenge. Many digital marketing agencies, these days have started the conversion rate optimization service.
They use the following conversion rate optimization tips to make conversion rate optimization strategies and apply it to the website to promote conversion.
1. Persuade Consumers using social Proof
Smart marketers understand the behaviour of consumers. People tend to believe the business which has given social proof and are more likely to use products and services offered to them.
According to the PowerReviews reports, about 95 % of consumers read reviews of others before using services of business online.
So putting reviews of people on the landing page or Call to Action page is the great idea to boost conversion.
2. Connect with consumers using human emojis’ and smileys
Most internet users use emojis’ and smileys to express their emotions. 92 % of online users use it in messaging.
In every kind of online communication, words take place of face to face or vocal conversation which express the emotions. In this scenario use of emoji and smiley makes visitors feel your emotions which plays a great role in conversion.
The proper use of smileys thus assists in getting your message across, closing a deal or establishing the relationship with the consumers.
3. Find out what exactly the visitors doing on the website
Finding the information would help you know where you are getting visitors, which pages do visitors are spending the longest time. This information could be gained by Google Analytics.
For better results, you can use tools like ClickHeat, Crazyegg etc. Understanding user behaviour on the website is crucial for the optimization of conversions.
For example, you are not getting any customer although you have a lot of visitors in CTA page, you are not having any customer. It could be because visitors didn’t find the CTA button.
So placing a CTA button by increasing the font or changing the place could help.
4. Make sure CTA button is organised
Placement of the call to action button also contributes to boosting conversion. So the organization of the CTA button is crucial. Make sure you have placed CTA button making visible.
Use a contrast colour so that the button is visible. They should have proximity to the previous action with a compelling text.
Doing this would tell visitors what they are doing on the website. Don’t keep more than one CTA button, it could confuse visitors.
5. Reduce bounce and exit rate
For reducing the bounce rate and exit rate you have to improve the readability of content of your website. You can develop a strong internal linking.
Also, you can set external links to open in new windows. These things would help you retain users within the website, which plays a great role in boosting conversions.
6. Identify consumers need
Identifying consumers need and meeting their exception would boost conversion. For this, you have to understand consumers taste and needs.
Understanding consumers needs and taste help you provide the goods and services which they are looking for. This is a very challenging but crucial task for boosting the conversion.
7. Use videos for explaining the product
Videos are the most interactive content on the www web. People love to watch videos on the internet.
So using short videos explaining the benefits of the products and services and asking people to use your products would increase conversion.
You can also use reviews from happy customers, your offers anything you think could drive leads to conversion on the landing page. This would improve conversions.
8. Use lead capture forms
Using the lead capture forms plays a crucial role in conversion. It’s the final stage before the lead to your website turns into consumers.
If a lead didn’t pass the form then all of the efforts you put bring people to this stage would be vain. So depending on your conversion goal these forms have to be created.
So you have to be clear about what you want visitors to do on the website. For example, If you want visitors to subscribe to the website, ask them to provide their email only.
9. Use friendly pop-ups to generate subscribes
Having tons of subscribers means having more possibility of conversion. But to get subscribers is the challenge.
If you want to get more subscribers you must use user-friendly pop-ups which are catchy and credible. Using friendly pop-ups to convert visitors to the website into subscribers.
It is the tried and tested website lead strategy to have more subscribers.
10. Create custom deals and personalized offers
This point is all about making every visitor feel important as you know their needs. It’s the human feeling if anyone makes you feel you are important, you would like to have a connection with them.
Following this fact, creating custom deals which fulfil the desired needs of every visitor who visits the website helps increase conversion.
This concept emphasis, every consumer has different needs. Having offers according to the needs of many consumers would extend the possibility of conversions.
The best example of this is internet service. The need for speed and volume of entrepreneurs could be different than for individuals. Having flexible speed and volume of the internet service would cover both types of consumers.
Offering discounts or other offers to consumers also boost conversion.
The purpose of the website is fulfilled if the visitors take actions for which you have created the website.
Your every marketing campaign would turn into vain if you couldn’t get the conversion.
Conversion rate optimization tips would help you improve the conversions of your website.