What is digital Marketing?

what is digital marketing

Written by Pandit Ashok

January 28, 2021

We often hear that marketing has shifted to digital marketing. 

It is because traditional marketing needs to reach the audience like it used to.

A simple example could be newspaper demand online and offline these days.

We can predict the foreseeable future of digital marketing and its importance today.

Since digital marketing is streaming and has taken over conventional marketing, every business needs to understand digital marketing. So we are here to explain what online marketing is. 

What is Digital Marketing?

Any marketing efforts that use the internet and electronic devices to promote goods and services are Digital Marketing.

It includes a range of strategies and tactics designed to reach and engage with specific audiences through digital means. 

Digital marketing has become essential for businesses to succeed, as many people can access the internet today. They use the internet to research and make a purchase decisions for products and services.

By using internet marketing, businesses can communicate with their potential clients effectively and meaningfully.  

Digital Marketing Agencies:

Several agencies handle digital marketing. The statistical data on the number of digital marketing agencies worldwide has been steadily growing.

Digital marketing agencies evaluate your website’s traffic; apps work on getting more targeted traffic. It analyses the most suitable platform to grow your business.

Such agencies maintain balances between strategic marketing activities and results.

Digital marketing is result-based marketing.

A digital marketing agency works with your company to improve productivity and efficiency. 

Every organization can define the objective and set a measurable goal with the digital marketing agency’s help.

Digital marketing agencies boost your return on investment steadily and reliably.

Importance of Digital Marketing for your Business

There are about 5.16 billion internet users in the world, based on the Datareportal report. Internet, social media, and smartphones are popular. So in this scenario internet advertising plays a vital role for the success of the business.  

  • Having a solid digital presence ensures business success. Businesses aim to increase profits. Internet marketing makes it possible.
  • Your business needs exposure from customers. The most effective way to achieve it is through online marketing.
  • Through internet marketing, more people can hear about your business. People want to learn more about your business. Internet marketing provides opportunities to share more information about your business.
  • Most people check online for information and buy products. Digital Marketing helps you to take your product and services to interested people.
  • Internet marketing is essential because your customers are online. It is cost-effective and faster. Your competitors are on digital platforms, so you should be too.
  • You can boost revenue and establish a brand reputation with online marketing.

Types of Digital Marketing:

You can use various types of digital marketing to attract customers to your business. Depending on where your customers are and how you can reach them? Digital marketing has different styles.

● Search Engine Optimization (SEO):

SEO is an online marketing technique that increases website rank and visibility on the search engine results page (SERPS).

SEO is the ultimate goal of improving webpage traffic organically by optimizing web page content and structure. 

SEO involves keyword research, on-page optimization, off-page optimization and content creation. By using these techniques, you can make the website more appealing and relevant to the products and services you sell in search engines’ eyes.

It can lead to higher rankings, increased traffic and, ultimately, more conversions and revenue.  

Email Marketing:

Email marketing is another type of online marketing that involves sending personalized commercial messages to a targeted audience using email.

The messages can be in the form of advertisements, newsletters or other announcements and are sent to people who have agreed to receive emails. 

Email marketing is the oldest and most effective way to reach targeted and potential customers. It is used to build brand awareness and promote products and services.

It is a cost-effective means of marketing to reach the targeted audience, track marketing campaigns’ effectiveness, and measure return on investment (ROI). 

Social Media Marketing (SMM) :

Social media marketing is a type of digital marketing that includes creating and sharing content on various social platforms such as Facebook, Instagram, Twitter and others.

SMM includes multiple activities such as posting texts, images, and videos and running different campaigns to achieve marketing and branding goals. 

Social media marketing is designed to achieve brand value and traffic, generate leads, and increase return on investment.  

Pay-per-click or PPC:

Pay-per-click is the other digital advertising model where advertisers pay users to click on ads each time. In this instance, the advertiser bids on a relevant keyword to their target audience.

When the user searches for a particular keyword, the search engine displays advertisements that bid on the keyword. Advertisers pay each time their ads are clicked.

PPC is an effective way of marketing if you are a newbie to online marketing and want to increase traffic. Moreover, you should pay if the user clicks on your ads. It leads to a higher conversion rate than other forms of marketing.

However, it can be expensive if not managed properly. Marketers should bid competitively and optimize the campaign to ensure maximum ROI.

Content Marketing: 

Content marketing is about creating and sharing helpful content with users to retain existing users and attract new customers.

It is to generate profitable actions from users. Successful content marketing should consistently produce and distribute informative, educational, or entertaining content that addresses a target audience’s needs, interests, and pain points.

Content marketing aims to build trust and loyalty with the audience by helping them solve their problems or achieve goals. It is done by providing blog posts, videos, infographics, and other graphics. 

To develop effective content marketing, you should understand your targeted audience’s interests, behaviour and needs.

You should also create content that aligns with your business goals. Additionally, it involves analyzing and measuring the performance of the content. 

Influencer Marketing: 

Influencer Marketing is an advertising strategy where you can collaborate with celebrities or social media influencers who have significant followers on social media platforms.

It is done to promote goods and services. 

It helps you to leverage your products and services to a large audience and build brand awareness, engagement and sales.

Influencer marketing can take various forms sponsored posts, reviews, giveaways, brand mentions and affiliate partnerships. 

Effective influencer marketing involves identifying the relevant influencers who resonate with a brand and its targeted audience. 

Affiliate Marketing:

Affiliate marketing is a form of internet marketing in which businesses partner with affiliates and pay them a commission for every sale they make. 

It helps businesses promote conversions and ROI and reach a broad audience. While choosing an affiliate, companies should be cautious about whether the affiliate resonates with their targeted audience. 

Affiliates promote goods and services through various methods, including social media, websites, email marketing and other digital marketing platforms.  

What is the cost of Internet Marketing?

Online marketing is a cost-effective advertising method. It will target groups of people interested in your products and services.

Digital marketing segments your target audience based on age, general interest, or gender. You also have the option of retargeting.

However, the cost will vary based on the digital marketing strategy you choose to promote your business. 

What is the most appropriate strategy for your business for digital marketing?

Digital marketing has no particular strategy. First, you have to understand who your customers are.  The landscape of competition.

Understand the situation of your business and how it performs in its current state. After understanding all of these, you can make a strategy.

How to get started with digital marketing?

Let ‘Digital Marketing Agency in Nepal‘ help you figure out the next step for the growth of your business through the digital medium.

Contact us, and one of our experts will review your business goals. Understand your current status in online visibility and provide you with the most appropriate strategy for your business. 

We will then provide you with some actionable steps to move forward on the digital platform.


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  1. flooringg

    I do trust all the ideas youve presented in your post They are really convincing and will definitely work Nonetheless the posts are too short for newbies May just you please lengthen them a bit from next time Thank you for the post

    • Pandit Ashok

      Thank you for taking time to read the post giving your valuable advise, will defiantly consider it in future.


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