If we are not challenged then we are not going to change. This holds very true when we talk about Digital Marketing Agencies in Nepal.
Nepal is recently in the merge of digitalization and every other day a digital marketing agency rises and then dies.
Digital marketing is definitely not an easy job. This marketing lacks proper direction and guidance which has to be looked upon.
This one have to come across many different challenges.
At the time competition is also rising in the marketing industry. Most people step back thinking about it in a pessimistic way.
So, we have cubed some challenges that Marketing agencies of Nepal faces.
1. Lack of Talent:
Most of people in Nepal are accidently in the digital marketing agency. They don’t pour their heart into it.
They are not updating themselves with the trend and following the same things which they learnt years ago.
On one hand It has been found through the statistics most of the team members are fresher. It is becoming hard for molding themselves to become good digital marketer.
While on the other hand those candidates who have the experience find solace in their client side.
Talent has become one of the biggest problems.
2. Payment by the client:
The fuel for the happiness of agency is the client’s payment.
In most of the cases the agency doesn’t sign contract with the client before offering services. They don’t ask for the payment in time.
So, what most of the clients does is they take more than a year for six-month credit period just for paying 20%-30% of the retainer’s fee.
Even though they are getting the quality service which is much more their payment.
3. Digital landscape change:
The main demand for the changing digital landscape of Nepal contains strategy and creativity.
Even though the agencies of Nepal put in the creativity. They fail with the strategy which defines the ROI of the effort.
The digital landscape of Nepal keeps changing. The client’s needs to be educated about it.
They don’t understand the importance of advertisement in the digital platform.
Many of the clients think that getting likes, comments and good reviews are more like a magic that marketing agencies does.
4. Unrealistic clients expectations:
In Nepal, clients don’t have the proper knowledge about digital marketing.
It is very common many times clients demand is unrealistic.
For example many times client demand is for a viral video. They think they have paid for it. Their video should be viral.
In fact, there are times when the clients take the agency for granted and they constantly ask for unrealistic things.
Not realizing the fact that is not possible in most of the cases.
Because of these reasons satisfying the client becomes so hard in Nepal.
It is very important to educate our client.
5. Not allocating the budget wisely:
There are so many ways of doing marketing through various channel.
All of them doesn’t give the same return or carry the same cost.
For e.g. hiring a celebrity as a brand ambassador is expensive.
If a friend shares same thing on their social media then it costs nothing.
But in Nepal most of the digital marketing agency concentrate on only one way of marketing.
One should assign the budget based on the platforms they are using. The time period of the ads play vital role in determination of the budget.
The format of marketing should be carefully chosen.
All of these tactics would bring a maximum benefit with low investment
Digital marketing is more like mandatory for all business houses.
It is more important for smaller businesses. It would help them reach to wider audiences.
So, we must resolve these challenges while designing our strategy for digital marketing to reach large audience and for ensuring better ROI.
We as a Digital Marketing agency understand all of the challenges. Our expert team is in market since 2010.
We have seen all of problems from very close.
Please contact us for any kind of digital marketing requirements.