Challenges in Digital Marketing in Nepal

Challenges in Digital Marketing in Nepal:

Written by admin

September 29, 2020


If we are not challenged, then we are not going to change. This holds very true when we talk about Digital Marketing Agencies in Nepal.

Nepal is recently in the merge of digitalization, and every other day a digital marketing agency rises and then dies.

Digital marketing is definitely not an easy job. This marketing lacks proper direction and guidance, which has to be looked upon.

This one has to come across many different challenges.

At the time, competition is also rising in the marketing industry. Most people step back thinking about it in a pessimistic way.

So, we have cubed some challenges that the Marketing agencies of Nepal face.

  • Lack of Talent:

Most people in Nepal are accidentally in the digital marketing agency. They don’t pour their heart into it.

They are not updating themselves with the trend and following the same things which they learned years ago.

On the one hand, It has been found through the statistics most of the team members are fresher. It is becoming hard for molding themselves to become good digital marketers.

While on the other hand, those candidates who have the experience find solace in their client-side.

Talent has become one of the biggest problems.


  • Payment by the client:

The fuel for the happiness of the agency is the client’s payment.

In most cases, the agency doesn’t sign a contract with the client before offering services. They don’t ask for the payment in time.

So, what most clients do is take more than a year for a six-month credit period just for paying 20%-30% of the retainer’s fee.

Even though they are getting the quality service which is much more than their payment.


  • Digital landscape change:

The primary demand for the changing digital landscape of Nepal is strategy and creativity.

Even though the agencies of Nepal put in creativity, they fail with the strategy which defines the ROI of the effort.

The digital landscape of Nepal keeps changing. The client needs to be educated about it.

They don’t understand the importance of advertisement on the digital platform.

Many clients think that getting likes, comments and good reviews is more like magic that marketing agencies do.

  • Unrealistic clients expectations:

In Nepal, clients don’t have the proper knowledge of digital marketing.

It is widespread many times clients demand is unrealistic.

For example, many times, client demand is for a viral video. They think they have paid for it. Their video should be viral.

There are times when the clients take the agency for granted, and they constantly ask for unrealistic things.

Not realizing the fact that is not possible in most of the cases.

Because of these reasons satisfying the client becomes so hard in Nepal.

It is essential to educate our clients.


  • Not allocating the budget wisely:

There are so many ways of doing marketing through various channels.

All of them doesn’t give the same return or carry the exact same cost.

For, e.g., hiring a celebrity as a brand ambassador is expensive.

If a friend shares the same thing on their social media, then it costs nothing.

But in Nepal, most digital marketing agencies concentrate on only one way of marketing.

One should assign the budget based on the platforms they are using. The period of the ads plays a vital role in the determination of the budget.

The format of marketing should be carefully chosen.

All of these tactics would bring a maximum benefit with low investment

Digital marketing is more mandatory for all business houses.

It is more critical for smaller businesses. It would help them reach wider audiences.

So, we must resolve these challenges while designing our digital marketing strategy to reach a large audience and ensure a better ROI.

We, as a Digital Marketing agency, understand all of the challenges. Our expert team is in the market since 2010.

We have seen all of the problems from very close.

Please contact us for any kind of digital marketing requirements.

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