Blog is a marketing channel which is more like a fundamental and supportive component to increase the online visibility of either a small or big business.
Business blogging can help in the engagement of more customer and also for building topical authority for SEO. Some of the importance of blogging for your business is listed below.
1.For driving traffic to our website.
Who does not want to have more traffic on their website? Each blog post adds an indexed page on our website which increases the opportunity to drive traffic and show up our search engine in organic search. Each of our business blogs can be discovered and shared on the social network which exposes our business to clients that we may not even know.
2.For converting that traffic into lead.
After the traffics come in our website because of our blog then we can convert that traffic into leads. The process is quite simple, all we will have to do is to add a lead-generating call to action to every blog.
3.For connecting people with our brand.
We can convey the message of our business and brand through our blog. Due to this, the client can connect to our brand and can also see the personal side of our business. The standard of the business blog which we write gives the client a lucid sense of our business character, the vision of our business, corporate standard and also the personality of our company.
4.For Authority establishment.
Through our business blog, we can answer some common question targeting our customer so that it is helpful for our client. This will create an authority in our client’s eyes and act as a handy tool for service and sales professionals. At times, we may help the individual even before they purchase anything from us. We can know about our business status in the market which will help us to evaluate our mistake and correct it.
5.For long term result.
The best part about blogging is the post never dies on a certain view or leads, it will continue to grow. We can keep getting traffic and leads from our business blog post. Blogging act more like this which means that even if it is one day or a bust it will have the same value.
Though blog is an essential component for any business’s content marketing strategy, most of the business in Nepal are unaware of this fact. They have been injecting budget on other sides and neglecting blog. Taking blog parallelly will help them bring more values and help in generating traffic. Posting blog at least twice a month will keep them ahead of vast majority of the competition. We at Digital Marketing Nepal can help you strategize your campaign and write blogs that makes sense for your business and services you provide. Contact us and let us know how we can help you in your success journey.