Blog is a marketing channel which is more like a fundamental and supportive component.
It helps to increase the online visibility of both a small and big business.
Business blogging can help in the engagement of more customers. It is also useful for building topical authority for SEO.
Some of the importance of blogging for your business is listed below.
1.For driving traffic to our website.
Who does not want to have more traffic on their website?
Each blog post adds an indexed page on our website.
It helps to increase the opportunity to drive traffic and show up you in the organic search.
Each of your business blogs can be discovered and shared on the social network which exposes your business to clients that you may not even know.
2.For converting that traffic into lead.
After the traffics come in your website from your blog, you can convert them into leads.
The process is quite simple, all we will have to do is to add a lead-generating call to action to every blog.
3.For connecting people with your brand.
You can convey your business message and brand through your blog.
Due to this, the client can connect to your brand and can also see the personal side of your business.
The standard of the business blog which you write gives the client a lucid sense of your business character.
The vision of your business, corporate standard and also the personality of your company.
4.For Authority establishment.
Through your business blog, you can answer some common question targeting your customer. It is helpful for your client.
This will create your authority in your client’s eyes and act as a handy tool for service and sales professionals.
At times, you may help the individual to take purchase decisions.
You can know your business status in the market. It will help you to evaluate your mistake and correct it.
5.For long term result.
The best part about blogging is the post never dies on a certain view or leads, it will continue to grow.
You can keep getting traffic and leads from your business blog post.
Blogging act more like this which means that even if it is one day or a bust it will have the same value.
Though blog is an essential component for any business’s content marketing strategy, most of the business in Nepal are unaware of this fact.
They have been injecting budget on other sides and neglecting blog.
Taking blog parallelly will help you bring more values and help in generating traffic.
Posting blog post at least twice a month will keep them ahead of vast majority of the competition.
Digital Marketing Nepal can help you strategize your campaign and write blogs that makes sense for your business and services you provide.
Contact us and let us know how we can help you in your success journey.