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We often hear that marketing has shifted to digital marketing.  It is because traditional marketing needs to reach the audience like it used to. A simple example could be newspaper demand online and offline these days. We can predict the foreseeable future of digital...

We cannot deny that Digital eye strain and blue light exposure are increasing due to the ever-growing screen time of Digital devices. But the question here is if the Blue light glasses are worthy for Digital Devices Users. The company does claim to stop a headache,...

The importance of digital marketing in today's business cannot be overstated. Businesses can only succeed with digital marketing due to the growth of the internet and social media platforms. Using digital marketing, companies can reach and engage with their target...

A blog is a part of a website section dedicated for  posts or articles related to the business. These posts or articles can cover a wide range of topics from news to personal experience, politics, hobbies or business. It can serve a variety of purposes such as...

When you walk to a local tiffin shop or khaja Ghar and order noodles, do you say 'chau chau banau nus ta' or Wai Wai khau? Do you say give me Coca-Cola or give me a coke?  These brands have become so well-known that they've replaced generic terms. Brand awareness...

What is conversion rate optimization?  Conversion rate optimization (CRO) is the strategy of encouraging visitors to take desired actions in the website for which we make it. Such a desired action includes purchasing, filling in a form, downloading pdfs,...